Jeff Scheinrock is founder and CEO of Scheinrock Advisory Group, a company that adds unique value for companies interested in achieving outstanding results by offering expert financial and operational expertise in developing, implementing and executing unique strategies. IceVista and Scheinrock Advisory Group work together on projects that involve both Europe and the US.

Prior to founding Scheinrock Advisory Group in mid-1997, Mr. Scheinrock served as Vice Chairman, Chief Financial Officer and Director of Kistler Aerospace Corporation from 1996 through May 1997. While at Kistler, Jeff formulated the capital raising plan and all documents for a successful raise of $350 million in equity. Jeff also negotiated strategic contracts with suppliers such as Northrup Grumman, Lockheed Martin, Aerojet, Allied Signal and Raytheon. From 1989 to 1996, Mr. Scheinrock served as Vice Chairman of Finance and Strategic Planning for Packard Bell NEC Electronics, Inc. While at Packard Bell, Jeff negotiated equity investments from Groupe Bull and NEC. Jeff also set up operations throughout Europe and Asia and negotiated tax incentives from the different countries. Jeff negotiated in excess of $1 billion in bank debt and $3 billion in trade credit from companies such as Intel, Microsoft, Panasonic, Tatung, Lite-On, Seagate etc. Jeff was responsible for all administrative functions including but not limited to personnel, real estate, accounting and finance, management information systems, planning and budgeting. Jeff also handled the negotiation and structuring of all acquisition including Zenith Data Systems and Ark Interface Software among others. Prior to joining Packard Bell NEC, Mr. Scheinrock was Senior Partner in charge of the Entrepreneurial Services Group of Arthur Young and Company’s Los Angeles office. He has extensive experience in international financial markets, corporate finance and capital structure, acquisitions and strategic investment, and is a CPA.