Jay Conrad Levinson

His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council. His Guerrilla Marketing is series of books, audiotapes, videotapes, a CD-ROM, an Internet website, and an online marketing advancement called The Guerrilla Marketing Association ? which is an interactive marketing support system for small business owners.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States - as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and online columns published monthly on the Microsoft Website. He also has written online columns for several Internet websites, including Netscape, America Online, Fortune Small Business and Hewlett-Packard. Jay has given presentations extensively worldwide.

But most of all, Guerrilla Marketing is a way for business owners to spend less, get more and achieve substantial profits. And the man to transform you AND your organization into marketing guerrillas ? is the one and only, The Father of Guerrilla Marketing - Jay Conrad Levinson.

During Jay's time on stage, he will clarify marketing, excite and inspire the audience with stories and tactics of guerrilla marketing, and create an aura of excitement at the opportunity to breathe life into his techniques immediately - at no cost or just a tiny cost. He will explain the key differences between guerrilla marketing and traditional marketing, the 100 weapons of guerrilla marketing, prove that marketing is now a science and delve into the personalities of successful guerrilla marketers. He'll reveal the key secrets of guerrilla marketing, the truth about online marketing and the steps to take to earn serious profits with a guerrilla marketing attack. A blend of stories, encouragement and case histories from Jay's career - seasoned with an extra helping of humor, his presentations are tailored for each audience he addresses.

Programs:

Guerrilla Marketing:

An overview of marketing, the ways to make it work, the weapons to employ, the personality of successful guerrillas, the right questions to ask and the proper answers to those questions.

Guerrilla Marketing Weapons:

A detailed examination of the 100 weapons available for low cost marketing with the exceptions of high profit results. Ideal for small, medium and large companies.

Guerrilla Marketing Excellence:

A careful investigation of the 50 golden rules for marketing a small business. Designed to show the audience not just how to do it, but how to do it with excellence.

Guerrilla Marketing Online:

An overview of the online marketplace, the weapons available, and the eight elements that must be equally emphasized for any hope of success. The talk covers websites and much more.

Guerrilla Advertising:

The truth about the powers and limitations of advertising, a view of advertising as it relates to marketing and practical tips for creating effective advertising for any product or service.

The Way Of The Guerrilla:

A look at the right ways to run a small business in the future, covering a broad range of business and personal topics, designed to arm the audience with the insights for success and balance.

Guerrilla Marketing With Technology:

This talk covers the easy to use, easy to afford technology now available to the small business owner. The presentation covers marketing weapons that can be computer generated, as well as secrets of the Internet.

The Ninety-Minute Hour:

A presentation devoted to enlightening the audience about the new significance of time and the tactics and technologies designed to provide people with more time.

Alternatives To The 9 To 5 Job:

A talk about self-employment, including the times to consider it, the ways to determine what kind of work to do, the personality needed to succeed with individual enterprise and the marketing savvy to make it work.

Guerrilla Marketing Yourself:

A presentation about how to get what you deserve by being aware of the many ways you unintentionally market yourself and the ways to market by intent only, using marketing weapons usually overlooked by others.