Given his understanding of the company, Mr. Scott was quickly able to implement strategic growth initiatives in merchandising, new store growth, brand extensions, marketing and the expansion of the brand internationally.
As a result of these initial efforts, fiscal 2005 sales increased 37% to $509 million, which represented a 25.7% comp store sales increase with a 20% operating profit.

Mr. Scott has continued to implement his vision and growth strategy for the company which has included the expansion of the BEBE SPORT division, the launch of a signature denim business, a branded bebe accessory business and the opening of accessory side-by-side stores. In marketing, the company has increased advertising, grown the online business and implemented an extremely successful direct-to-consumer marketing initiative focusing on catalogs and the 2006 launch of the clubbebe Client loyalty program. Currently there are 2 million members enrolled in the program.

Fiscal year 2007 marked the beginning of a new strategy for bebe’s International business. With a total of 14 stores, International sales for the year increased 142% with a comparative store increase of 33%.  In fiscal 2008, Mr. Scott will focus International growth on existing markets in the Middle East and South East Asia. Additionally, bebe will open their first store in Mexico.

Focusing on contemporary women's apparel and accessories for 21 to 35 year-old women, bebe operates 273 stores, of which 198 are bebe stores, 20 are bebe outlet stores, 54 are BEBE SPORT stores and 1 is a bebe accessories store. These stores are located in the United States, the District of Columbia, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at bebe.com and licensees operate 14 International stores.  (as of August 1, 2007)

Since rejoining bebe, Mr. Scott has overseen the creation of bebeCARES, a company-wide initiative to provide volunteer opportunities, awareness and financial support for organizations that focus on health-related issues and the wellbeing of families in and around the communities where bebe does business.

Prior to his appointment at bebe stores, inc., Mr. Scott was President of Arden B. a division of The Wet Seal Inc., from 2000 to 2004. His previous positions included President of Laundry by Shelli Segal, a division of Liz Claiborne Inc; Senior Merchandiser for Ann Taylor, and Merchandiser for Henri Bendel, a division of Limited Brands. Mr. Scott began his retailing career in the executive training program at Macy's West, a division of Macy’s, Inc. (formerly Federated Department Stores), where he rose to the rank of Buyer, Bridge Sportswear.

Mr. Scott earned a BA in political science from the University of California, Los Angeles.