Biography of George Yip

His books, including 'Total Global Strategy' and 'Asian Advantage', are widely acclaimed as the definitive works on their subjects. George is an outstanding speaker who has talked to top management groups and forums all over the world, including Arab-Malaysian Bank, Arup, Bank of America, BASF, Beiersdorf, Bertelsmann, Carl Zeiss, Deloitte Touche Tohmatsu, Delta Airlines, Deutsche Bank, Du Pont, IBM, J-Phone (Japan), McKinsey, KPMG, Nestle, Nissan, Nokia, Philips, Peoplesoft, Pitney Bowes, Pricewaterhouse Coopers, Ralston-Purina, San Miguel, SAP, Sara Lee, Saudi Basic Industries Company, Singapore Airlines, Sony, and ST Microelectronics; and for conferences held by Business Week, Far Eastern Economic Review, Forbes, Fortune, and the World Economic Forum. He has won both "best teaching" and "best research" awards.

He was previously the Chair of Marketing and Strategy at Cambridge University, and has also held faculty positions at Harvard Business School and UCLA, and visiting positions at China-Europe International Business School, Georgetown University, Stanford Business School, and Templeton College-Oxford. He is a Fellow of the Academy of International Business.

George has ten years of full-time business experience in international business, marketing, and strategy, working in the United States and the United Kingdom. This experience includes product management with Unilever; account management with Lintas, one of the world's largest advertising agencies; and business manager with Data Resources, Inc. He was the senior manager of Price Waterhouse's strategic management consulting services in the Northeastern United States. He is a member of the Global Advisory Boards of Sonae, a major Portuguese holding company; gosurprise (U.K.), an Internet company providing customized gift services; and Infowavz, an Indian provider of customer relationship management services. He has also served on the boards of directors of Glunz AG (Germany), Data Instruments, Inc. (U.S.), and Arlington Capital Management (Guernsey).

He conducts research on global strategy and global marketing; the effects of the Internet on global strategy; regional strategy for Asia-Pacific; managing global customers and global brands; and implementation of global strategy. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992; 1995) was selected as one of the 30 best business books of 1992; has been published in ten languages, and updated as Total Global Strategy II (2002). Other books include Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (Addison Wesley/Perseus Books, 1998 and updated edition 2000) and Strategies for Central and Eastern Europe (Macmillan Business 2000), and Barriers to Entry: A Corporate Strategy Perspective. He has published articles on strategy and marketing in Business Horizons, Business Strategy Review, California Management Review, Chief Executive, Columbia Journal of World Business, Global Executive, Harvard Business Review, International Business Review, International Marketing Review, Journal of Business Strategy, Journal of International Management, Journal of International Marketing, Long Range Planning, Management International Review, Planning Review, Sloan Management Review, Strategic Management Journal, and The International Executive.

He holds B.A. and M.A. degrees in economics from Cambridge University; and an MBA and doctorate from Harvard Business School. A native of Asia, he is a dual citizen of the European Union and of the United States.