Biography of Fred Newell

Frederick B. Newell, Jr., top selling author and international marketing consultant has helped giant multinationals as well as small businesses around the world develop and manage customer relationship management strategies to strengthen customer loyalty and increase profitability. He works with large companies in the United States, Canada, the U.K., Brazil, and Argentina.

Newell’s 1997 book, The New Rules of Marketing – How to Use One-to-One Relationship Marketing to be the Leader in Your Industry changed the face of marketing. Loyalty.com – Customer Relationship Management in the New Era of Internet Marketing, published in 2000 and now in 12 languages, followed this success. The book details the difference between yesterday’s database marketing and today’s CRM, and is an actionable guide for understanding the Internet as the quintessential platform on which true customer relationship management can come to life. One reviewer from CEO Magazine called the book, “The key to the kingdom of wealth.”

In his latest book, written with his daughter Katherine Newell Lemon, wireless rules! New Marketing Strategies for Customer Relationship Management Anytime, Anywhere, that arrived in bookstores July 2001, he shows why mobile, wireless communication is the biggest change to hit marketing since the development of the Internet and speaks directly to executives in companies of every size who are concerned with keeping customers in the “wireless world.” Newell’s insightful discussion of the transformation of marketing and commerce due to wireless innovations is a wake-up call for marketers around the world. wireless rules have already been contracted for Japanese and Portuguese translations.

Fred has taught marketing audiences in the US, Canada, Mexico, Latin America, Australia, Portugal, the UK, Germany, Holland, Slovakia and the Far East. He is an author, columnist and contributing editor for several influential international advertising and marketing publications; a past member of the Editorial Advisory Board, Marketing Strategy Letter, West Yorkshire, England; member of the International Retail Marketing Network, New South Wales, Australia; visiting professor, Universidad de Belgrano, Buenos Aires; and visiting lecturer, The Fuqua School of Business, Duke University.

He is a member of the Board of Directors of the Retail Advertising and Marketing Association, International; a member of the Operating Committee of the Direct Marketing Association’s Retail Marketing Council; an associate member of the CRM Forum; and serves on the Board of Directors and Advisory Boards of several start-up companies in the US. His annual CRM Conference in Chicago is always a sell-out.

Newell’s awards include the PR News Public Relations Award, Advertising Professional of the Year and election to the Retail Advertising Hall of Fame.