Biography of Don Peppers

Recognized for over a decade as one of the leading authorities on Customer Relationship Management (CRM) business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers and Rogers Group, the world’s leading customer-focused management consulting firm. Don’s vision, perspective and thoughtful analysis of global business practices has earned him a ranking by Accenture’s Institute for Strategic Change among the “Top 50 Business Intellectuals.” Business 2.0 Magazine has named him one of the “foremost business gurus of our times,” and the World Technology Network has cited Don as an “innovator most likely to create visionary ‘ripple effects’.” Most recently, Inc. Magazine cited Peppers and Rogers Group as a 2002 Web Awards winner for the way the firm uses the Internet to leverage their collective expertise to service clients.

Don’s expertise and clear concise way of thinking places him in high demand – as both a speaker and a management advisor – with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction and improve ROI. He is a popular voice among editors and the media, both online and in print, and is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in fourteen languages.

The first book, “The One to One Future” (1993), was named by Inc. magazine?s editor, George Gendron, as “one of the two or three most important business books of all time,” and is considered by many as the bible of the CRM revolution. “Enterprise One to One” (1997), which received a five-star rating from The Wall Street Journal, shows how CRM strategies and interactive marketing should be applied differently in different business situations. “The One to One Fieldbook” (1999), co-authored with Bob Dorf, is a step-by-step guide to the mechanics of Peppers and Rogers Group?s unique methodology for building customer relationships. “The One to One Manager” (1999) highlights the pioneers who dared to implement one-to-one strategies. The latest book, “One to One B2B: Customer Development Strategies for the Business-to-Business World” (2001), which made The New York Times Best Seller list within a month of publication, provides detailed case studies on five major corporations which embraced a vision for the B2B customer relationship. The authors are currently developing a CRM textbook for university use in graduate level courses and for business applications.

Don is also the author of “Life’s a Pitch – Then You Buy”, whicih is based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a Top Twenty U.S. direct marketing agency.

Prior to marketing and advertising, Don worked as an economist in the oil business and as the Director of Accounting for a regional airline. He holds a Bachelor’s degree in Aeronautical Engineering from the U.S. Air Force Academy, and a Master’s degree in Public Affairs from Princeton University’s Woodrow Wilson School.

Peppers and Rogers Group is headquartered in Norwalk, CT and has offices located in Europe, Asia, South and Central America and South Africa.