Don Peppers Speaker Bio Find booking agent contact to book top speakers bureau and celebrities

Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.

Don’s vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The Times of London has listed him among their “Top 50 Business Brains,” and the United Kingdom’s premier marketing organization, the Chartered Institute for Marketing, cited Don among their inaugural listing of the 50 “most influential thinkers in marketing and business today.” The World Technology Network has cited Don as an “innovator most likely to create visionary ‘ripple effects’.”

Don has a popular voice in the worldwide media, and has launched a video diary of his global business observations, entitled “Peppers Unplugged.” This up-to-the-minute commentary is available at www.1to1Media.com. His compelling, clear and concise way of articulating his insights places Don in high demand as both a speaker and a management advisor. His counsel is regularly sought by Fortune 500 executives and entrepreneurs seeking to identify and retain their most valuable customers, increase customer satisfaction, and improve the financial results on the customer-facing side of their business.

With co-author Martha Rogers, Ph.D., Don has produced a legacy of international best-sellers that have collectively sold well over a million copies in 18 languages. Peppers’ and Rogers’ latest thinking is embodied in their newest book, Rules to Break & Laws to Follow, www.rulesandlaws.com—published in 2008, and named as the inaugural title to Microsoft’s “Executive Leadership Series.” This timely publication addresses the challenges of success in a world where networked customers and engaged employees may hold more power than the influence of your brand. The book further exposes the crisis of short-termism that is rampant in business today, and documents the path needed to grow out of this rut.

Their 2005 publication of Return On Customersm (or ROC) advanced these concepts, documenting that the customer base is capable of driving a company’s long-term economic worth. It climbed to the top 20 business books on Amazon, and was a top ten best-seller for 2005 with 800-CEO-Read. Fast Company named the book one of the 15 “most important reads” of 2005, and cited the book again in 2007 on their list of the 25 “Best Books” in business.

The One to One Future (1993) was named by Inc. magazine’s editor, George Gendron as “one of the two or three most important business books of all time.” BusinessWeek called it “one of the bibles of new marketing.” Next, Enterprise One to One (1997), received a five-star rating from The Wall Street Journal. The One to One Fieldbook (1999), is a step-by-step guide to the mechanics and methodology for building customer relationships. The One to One Manager (1999) highlights the pioneers who dared to implement one-to-one strategies. One to One B2B made The NewYorkTimes best- seller list within a month of publication in 2001. The authors have also published the firstever CRM textbook for university use in graduate level courses, Managing Customer Relationships (April 2004).

Previously, Don was a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing. Prior to Madison Avenue, he worked as an economist in the oil business, and as the director of accounting for a regional airline.

Don holds a Bachelor’s Degree in astronautical engineering from the U.S. Air Force Academy, and a Master’s Degree in public affairs from Princeton University’s Woodrow Wilson School. He currently serves on the Board of Directors for Cicero, Inc. (CICN), and for privately held Jetera Precision Media. Don is on the Board of Advisors for Gridley & Co., the investment bank, and for blyk, the ad-supported mobile phone network in Europe.

SPEECH TOPICS

Short-term Results and Long-term Success (Business Strategy and Metrics)

You Can’t Un-Google Yourself (Customer Experience Management)

Funding the Revolution in Interactive Marketing (Marketing and Emerging Media)

Competing on Trust in the Post-Crisis World (Leadership and Trust)

Ready for the Recovery? (Half-day workshop)

Get More Marketing for Less Money (Half-day analytics workshop)

… and many more

HEALTHCARE TOPICS

Confronting the Constituencies of Healthcare Before It’s Too Late
What are well-intentioned healthcare executives supposed to do? Squeezed between rising costs, reduced Medicare coverage, and the relentless pressure to report good financial results every quarter, healthcare professionals face their most difficult moment in the history of the U.S. In this session, best-selling thought leader and healthcare expert [Don Peppers/Martha Rogers] offers the first steps to the way out.

Dancing Shoes for Honeybees: Leveraging “Word of Mouth” in Healthcare/Pharma
The “word of mouth” customers share with each other has always been more important to any business than advertising or sales efforts. But it may be even more important to healthcare and pharma, because “word of mouth” comes directly from people’s sense of social participation. In this session, [Don Peppers/Martha Rogers] discusses how to deal with this new level of patient power and why healthcare leaders have to embrace an open-minded, active listening approach.

Excellence or Innovation: Do We in Healthcare Have to Choose One?
The better any organization is when it comes to operations, the harder it is for that organization to be innovative, and nowhere does this conflict come into sharper relief than it does in the healthcare sector. Businesses are kept sharp by the unforgiving discipline of a competitive marketplace, so failure to innovate, for a business, is often fatal. But government organizations – from regulatory and licensing agencies to tax authorities and others – as well as consumer and media groups serve as watchdogs to the healthcare industry. Malpractice and group lawsuits drive decisions for for-profit healthcare companies, and even the FDA and other healthcare government agencies have decided it’s better to prevent one death rather than save 1000 lives. In this session, [Don Peppers/Martha Rogers] will demonstrate why the accelerating pace of change makes innovation not only beneficial, but critical to the efficient long-term operation of every healthcare organization.

Biography of Don Peppers

Detailed Biography of Don Peppers