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Chuck Martin

Business Strategist, New York Times Best-Selling Author, CEO of Mobile Future Institute and Editor of mCommerce Daily

Categories: Authors, Sales, Marketing and Branding, Networking, Business Leaders, Featured Business Speakers, Social Media and Social Networking, Internet, Leadership Speakers, Technology Speakers
Booking Fee Range: $10,001 - $20,000   (About Fees)
Speaker Travels From:  New Hampshire - NH

Chuck Martin is a New York Times business best-selling author, CEO of Mobile Future Institute and the Editor of the MediaPost mCommerce Daily, where he writes the daily MobileShopTalk column. Martin has been a leading pioneer in the digital interactive marketplace for more than a decade.


Martin's new book, "MOBILE INFLUENCE: The New Power of the Consumer," illustrates the impact mobile is going to have and the future of the market. The Mobile Shopping Life Cycle involves six stages, each thriving with opportunities for marketers to engage with m-powered consumers and to influence their choices. Some of the most innovative leaders in the mobile field share their experiences and success stories as the best way to employ mobile influence is demonstrated.


"THE THIRD SCREEN: Marketing to Your Customers in a World Gone Mobile," defines the implications, strategies, and tactics to thrive in business during the mobile revolution. The book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and businesspeople for what lies just around the corner.


The Mobile Future Institute is a U.S.-based think tank that focuses on business strategies and marketing tactics for a world gone mobile delving into how, when, and where marketers should best interact with mobile customers. The Institute and Martin are on the forefront of mobile research exploring how the mobile consumer is on the move, on location and how marketers can most effectively reach them in this new digital landscape.


As the former Director of the Center of Media Research at MediaPost Communications Inc., Martin conducted and marketed original research for media, marketing and advertising professionals.


Martin is a former Vice President of IBM, where he ran a division responsible for business strategy solutions in the media industry, including publishers and advertising agencies.
Martin is a New York Times business best-selling book author of numerous books, including "The Smartphone Handbook," "The Digital Estate," "Net Future" and "Max-eMarketing in the Net Future" (co-author) and has appeared on CNN, CNBC, Fox, and ABC-TV's "News Now." He was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web simultaneously and the associate publisher at Information Week, a magazine targeted to CIOs and information technology professionals.



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  • A Mid-Year Review of the Growing Numbers in Mobile
    Mediapost.com Jul 5, 2012
    As the volume of research around the mobile industry continues to swirl, we thought it time to take another snapshot of where various parts of the market stand at this stage.

    Almost 90% of U.S. adults now have a mobile phone and more than half of them (55%) use their phones to go online, according to Pew Internet. Almost one in five do most of their online browsing on their phone.
  • The Third Screen: The Money in Mobile
    http://www.mediapost.com/ Nov 23, 2011
    There is a wealth of research pointing to how big the mobile market will be three to five years from now. While some of the monetary projections may turn out to be true, we thought it might be useful to take a look at the amount currently being spent on mobile today.
  • Mobile Marketing & Consumer Trends
    blog.m2columbus.com October 3, 2011
    International Data Corporation (IDC), a premier global provider of market intelligence and consumer technology markets, predicts that over 1 billion mobile devices will be accessing the internet by the end of 2011 (compared to 1.3 billion PCs).
  • Numbers Forecast Booming Mobile Ad...
    www.entermobilephones.com October 4th, 2011
    With the segment influencing purchase intent by some 11% — well above television’s 5.6% — mobile advertising is the place to be, according to speakers at the Borrell Associates Local Mobile Advertising Conference in Chicago.
  • The Smartphone: It's Personal
    http://tag.microsoft.com Oct 10, 2011
    Chuck Martin is a New York Times business bestselling author. He is CEO of Mobile Future Institute and Director of the Center for Media Research, MediaPost Communications. His latest book is The Third Screen: Marketing to Your Customers in a World Gone Mobile.
  • How big is mobile computing and how big is it going to be?
    www.smallbusinessadvocate.com October 11, 2011
    Are you aware that there is a major mobile shift happening? Chuck Martin joins Jim Blasingame to report on the exponential growth of mobile computing around the world and what that means for your small business.
  • Mobile phone conference addresses job apps
    http://abclocal.go.com September 30, 2011
    SAN FRANCISCO (KGO) -- Here is an indication of how much things have changed in the last few years. There are more cellphones in the world than computers and televisions put together and some companies are betting that you'll use your smartphone to look for your next job.
  • Mobile advertising had its palm read on Monday, and this was its future: Abundance
    http://www.netnewscheck.com October 4, 2011
    With the segment influencing purchase intent by some 11% -- well above television's 5.6% -- mobile advertising is the place to be, according to speakers at the Borrell Associates Local Mobile Advertising Conference in Chicago.
  • Marketing can seize that 'third screen'
    http://www.hartfordbusiness.com/ June 20, 2011
    As CEO of the Mobile Future Institute, Martin offers the bleeding-edge view of global-mobile marketing‘s why and how.
  • Grow Large, Go Mobile
    http://www.investors.com/ June 7, 2011
    To expand your customer base, score with mobile marketing. According to research firm TNS Global, more than 75% of digital messages worldwide are sent via mobile devices. When buyers share your marketing messages via phones and other gadgets, the word-of-mouth potential becomes huge.
  • 7 Mobile Marketing Tips For Entrepreneurs
    http://www.bnet.com/ June 6, 2011
    According to the Mobile Marketing Association, “the US is the second largest market globally in terms of mobile advertising spending behind Japan. It will close the gap next year with a forecast of $1.24 billion and will grow up to $5 billion in 2015.”
  • QR Codes and Mini-Case Examples
    http://heartlandmobilecouncil.org/ June 13, 2011
    In 1974, at a Marsh’s Supermarket in Troy, Ohio, a 10-pack of Wrigley’s Juicy Fruit gum was run through a hand-made laser scanner, for a sale of 67 cents, according to Wrigley’s.
    That pack of gum marked the beginning of the UPC barcode era, where these ubiquitous codes have helped track the sales of many billions of items and speed shoppers through checkouts.
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