Brian France was appointed chairman of the Board and Chief Executive Officer of NASCAR on September 13th, 2003. Strict, resourceful, ambitious and superbly experienced, France brings fresh ideas to this mature and very popular sport.
France has had a diverse career at NASCAR, acting as a racetrack manager to help develop and manage the company's weekly and touring series divisions and launching the NASCAR Craftsman Truck Series in 1995. He was also a key figure in getting NASCAR's new research and development facility off the ground.
Since taking over the marketing of NASCAR, France has tripled the marketing, sales, licensing, and public relations staff and has been at the forefront of dramatic sponsorship involvement, attracting companies such as McDonalds and Kellogg. Additionally, France brought the sanctioning body's licensing efforts in-house and has led NASCAR's charge in many non-traditional projects, such as the NASCAR Cafe, NASCAR Thunder retail stores, All-American Sports Parks/NASCAR Speedparks, and NASCAR's involvement in the automotive aftermarket. Moreover, he has been actively involved in network television deals and the opening of NASCAR offices in Charlotte, New York and Los Angeles and was a key proponent of the new Research and Development Center, a facility dedicated to improving the safety and operational efficiency of the sport. He also is founder and former chairman of NASCAR's Diversity Council, an organization comprised of motorsports executives focused on encouraging greater diversity within the industry.
France has been at the forefront of NASCAR's dramatic sponsorship growth, including the recent groundbreaking announcement of Nextel Communications as the new sponsor of the NASCAR NEXTEL Cup Series beginning in 2004. He has also led a host of marketing initiatives including internalizing the sanctioning body's licensing efforts and developing NASCAR's consolidated television plans that culminated with NASCAR NEXTEL Cup Series and NASCAR Busch Series events being broadcast on FOX Sports, FX, NBC Sports and TNT. France was actively involved in the October 2000 announcement of NASCAR joining forces with Turner Sports to produce NASCAR.com.
Over the years, France received numerous honors for his outstanding work. Sports Business Daily has named him the Sports Industrialist of the year and Sales Marketing Executives International (SMEI) has honored him as the SMEI Marketing Statesman of the year. Additionally, Advertising Age magazine ranked him among nation's top 100 marketers.
Due to France's ambition and vast amount of knowledge in sports and NASCAR in particular, his presentation and speaking styles reflect strength and tremendous expertise, which is highly valued in today's industry.
France resides in Daytona Beach.
Brian France: Drivers backed my Denny Hamlin fine
CONCORD, N.C. -- NASCAR CEO Brian France said drivers supported his decision to fine Denny Hamlin for derogatory comments about the sanctioning body's new Gen 6 car in March. France told reporters Saturday at Charlotte Motor Speedway that drivers ...
Brian France discusses innovation, tight racing
Brian France discusses innovation, tight racing. May 25, 2013, Staff report, NASCAR.com. LIKES. Pins; Share. nascar-nscs-cha-pp-france922. NASCAR Chairman and CEO's opening statement to media at Charlotte Motor Speedway. Related: NASCAR ...
WFMY News 2
Divorce case reveals details of Brian France's finances
Brian France's divorce case was unsealed Wednesday, shedding some light on the finances for the chairman of privately held NASCAR. In September 2005, documents list France's assets of more than $554 million, including over $218 million in International ...
France Kennedy maintains low but powerful profile
The soft-spoken 51-year-old (she turns 52 on Friday) has been called a quiet visionary, deceptively calculating, and as said by her brother, NASCAR chairman Brian France, "She has the ability to marshal people and resources in a very effective way ...
Fee Information: Booking Fees to hire speakers and celebrities are determined based on a number factors and often change without notice. Some factors include: speakers schedule, length of presentation, location of event, market conditions, availability and interest. Fee Ranges listed on this website are intended to serve only as a guideline. For the most current celebrity fees or to check availability, please contact a booking agent.
Please Note: All American Speakers Bureau acts only as an entertainment broker/producer for corporate functions, private engagements and special events. All American Speakers Bureau does not claim or represent itself as the exclusive booking agency, business manager, publicist, speakers bureau or management for Brian France or any artists or celebrities on this website.
All American Speakers is a "buyers agent" and exclusively represents talent buyers looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, private events, public relations campaigns, promotions, commercials and product endorsements.
Profiles listed on this website are provided as a resource to our clients, which are meeting and event planners and other buyers of talent in order to provide them with the widest variety and selection of available talent. For more information on how we work and what makes us unique, please read about the All American Speakers Bureau Advantage.
Due to the volume of emails and calls we receive, we can no longer respond to inquiries related to any of the following:
Related Tags: Find More Information on booking Brian France for appearances, speaking engagements, endorsements/spokesperson, appearance fees, booking agency contact info, biography of Brian France, Contact an artist booking talent agent find a speakers bureau that can book Brian France, speaker booking agency for Brian France, list of similar speakers and celebrities for hire, what is the cost to book a top 10 motivational speaker, musician, comedian or famous athlete.