France has had a diverse career at NASCAR, acting as a racetrack manager to help develop and manage the company's weekly and touring series divisions and launching the NASCAR Craftsman Truck Series in 1995. He was also a key figure in getting NASCAR's new research and development facility off the ground.

Since taking over the marketing of NASCAR, France has tripled the marketing, sales, licensing, and public relations staff and has been at the forefront of dramatic sponsorship involvement, attracting companies such as McDonalds and Kellogg. Additionally, France brought the sanctioning body's licensing efforts in-house and has led NASCAR's charge in many non-traditional projects, such as the NASCAR Cafe, NASCAR Thunder retail stores, All-American Sports Parks/NASCAR Speedparks, and NASCAR's involvement in the automotive aftermarket. Moreover, he has been actively involved in network television deals and the opening of NASCAR offices in Charlotte, New York and Los Angeles and was a key proponent of the new Research and Development Center, a facility dedicated to improving the safety and operational efficiency of the sport. He also is founder and former chairman of NASCAR's Diversity Council, an organization comprised of motorsports executives focused on encouraging greater diversity within the industry.

France has been at the forefront of NASCAR's dramatic sponsorship growth, including the recent groundbreaking announcement of Nextel Communications as the new sponsor of the NASCAR NEXTEL Cup Series beginning in 2004. He has also led a host of marketing initiatives including internalizing the sanctioning body's licensing efforts and developing NASCAR's consolidated television plans that culminated with NASCAR NEXTEL Cup Series and NASCAR Busch Series events being broadcast on FOX Sports, FX, NBC Sports and TNT. France was actively involved in the October 2000 announcement of NASCAR joining forces with Turner Sports to produce NASCAR.com.

Over the years, France received numerous honors for his outstanding work. Sports Business Daily has named him the Sports Industrialist of the year and Sales Marketing Executives International (SMEI) has honored him as the SMEI Marketing Statesman of the year. Additionally, Advertising Age magazine ranked him among nation's top 100 marketers.

Due to France's ambition and vast amount of knowledge in sports and NASCAR in particular, his presentation and speaking styles reflect strength and tremendous expertise, which is highly valued in today's industry.

France resides in Daytona Beach.