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Author of perennial bestseller: Influence: the Psychology of Persuasion His landmark work on persuasion - a book now translated into 20 languages – made Robert Cialdini one of the most cited Social Psychologists of our times. His groundbreaking research distilled the definitive tools for winning competitive advantage, in business and in life. Through 30 years of study as well as real-world practice, robert Cialdini understands how to create both lasting change and heightened interpersonal effectiveness. Learn: The Six Weapons of Influence and how to use each – positively and non-manipulatively • Decisions Triggers (what they are and how they work) • Potential gains vs. losses: a surprising truth about what tips the scales in your favor faster. Gain critical insights that move beyond theory to practices you can execute now.
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