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Paco Underhill is the founder and Managing Director of Envirosell, a behavioral market research and consulting company. He is also the author of the international best-selling book, Why We Buy: The Science of Shopping. His book is published in North America by Simon & Schuster and is now out in fifteen foreign editions. In it, he dissects the behavior of everyday consumers in a most informative and entertaining fashion. Recently, Underhill published a new book, Call of the Mall, which talks readers through every aspect of malls and shopping centers around the world.
After a career in urban land use planning, Underhill formed Environmental Analysis & Planning Consultants in 1979 and began to apply his research methodologies to issues in retail environments. The firm changed its name in 1989 to Envirosell, Inc. Envirosell is a leading research and consulting agency for stores, banks, restaurants and consumer product manufacturers.
The firm specializes in analyzing the interaction between people and products, and people and commercial spaces. Its Fortune 500 client list includes: The Gap, Ann Taylor, CompUSA, Unilever, Gillette, Hewlett Packard, Microsoft, McDonalds, Starbucks, Citibank and NationsBank. The firm's clients also include e-commerce ventures like Yahoo and innovative developers like The Rouse Company.
The firm's work has been profiled in The New Yorker, Smithsonian Magazine, Fortune and Fast Company. The New Yorker piece published in 1996 and written by Malcolm Gladwell has been one of the most reprinted articles in the New Yorker's history.
Underhill is never dull, often funny and always on target. |
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