Printable Biography of Lee Shelton

To make an organization work, you need two things. A good management authority...and someone to motivate the troops. To lead the way, and find new answers to work. And then teach these skills and ideas to every member of your organization. That's Lee Shelton. The high school teacher who once received a National Science grant. Who hit the road as a salesman. And eventually rose to a vice-presidency with Coors Beer. Here is a man who inspires and troubleshoots like no other speaker you have worked with.

Each Lee Shelton program is one-of-a-kind. It's based on a comprehensive questionnaire, and telephone conference sessions designed to let Lee "inside" your organization. What makes Lee Shelton such a sure choice for you? Almost 90% of Lee's clients are repeat customers or word-of-mouth referrals. Why? Because Lee brings real world experience. He was the first Vice President of Marketing ever brought in from outside the Coors management structure. Prior to that he went up the ladder from salesman to assistant V.P. for Scott, Foresman & Company, the major American textbook publishing firm.

Not to mention, Lee receives excellent performance ratings. That's because he knows how to bring out the very best in people. Lee does more than entertain. Lee re-charges and impacts his audience to take home with them a new level of enthusiasm, a fresh perspective, as well as viable tools to set and reach new goals or missions. Lee Shelton will inspire you, motivate you, and teach you.

Most Requested Topics:

It All Begins With You!: This fast-moving and humorous program (great as a kick-off, banquet or closer) is loaded with useable ideas to get the best results from yourself and those around you. The message is positive...inspiring...enthusiastic...motivating...result-producing.

Creating Teamwork: Based on Lee's popular audio cassette album, "Creating Teamwork", it features specific strategies and techniques based on common sense and Lee's real-world approach which will increase output, quality, creativity, commitment and morale.

Selling For Success: A challenging presentation which stimulates a sales force to think and take stock of the present, analyze strengths and growth areas, and then to commit to the future. Impressive results.

Customers Care - Do You?: True stories and anecdotes serve as the backbone of this workshop which deals with initiating change in your organization so customers are happy and, more importantly, recommend you to others. Lots of dialogue and creativity!

Marketing Is a Must!: Using the launching of Coors Light as a case study, it deals with the basics in a practical way. Ads, posters, radio spots, and strategies are discussed and illustrated. Successes and failures of the campaign are shared.