Printable Biography of John D. Hayes

Mr. Hayes joined American Express in May 1995 where he has been responsible for brand marketing for American Express worldwide. In this role, he contributed to the launch of over 200 new products in 8 years and was a true thought leader in the success of OPEN, American Express Small Business Network, and Blue from American Express. He led his organization in the utilization of new media and distribution channels, which offered the consumer the first ever “tri-mal cast” and “webisode”. He is the “Customer Champion” for the company and continues to oversee all market research functions. Mr. Hayes also oversees our American Express Publishing Group and the recruitment of Influencers for the company that are both part of the company's marketing plans and the development of marketing strategies. In addition, Mr. Hayes inspires and educates employees worldwide about the importance of the American Express brand and promise.

Prior to joining American Express, Mr. Hayes spent over 20 years in the brand and advertising industry. He was President of Lowe & Partners and led the company to unprecedented growth through his work with clients, such as Coca Cola. His focus for Coca Cola Company, on the Diet Coke brand resulted to the reversal of its market share decline, and the achievement of double-digit growth for the 35 year-old Sprite brand. He also has held senior positions at Ammirati & Puris and Saatchi & Saatchi Compton. In addition, he has led the development of product position and global campaigns for Citibank, Aetna , Proctor and Gamble, Prudential Insurance, RJR Nabisco, Mercedes-Benz and Reebok.

Mr. Hayes is a member of the boards of the Association of National Advertisers and The Tiger Woods Foundation.

He received a BA from Seton Hall University .

Mr. Hayes lives in Allendale , N.J. , with his wife and three children.