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Printable Biography of J. Walker Smith
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He is responsible for strategic research services for Yankelovich Partners, Inc., including the Yankelovich MONITOR., which has served as the foremost source for tracking values, beliefs and lifestyles for 25 years, providing predictable, scientific focus on the future. With his extensive background and research, Smith is equipped to provide an audience with a blueprint for understanding and marketing to today's three active generations: Generation X; the Boomers, and the Matures. He can explain what makes them tick - their attitudes on everything from spending and saving, to working, retirement, family, and technology. Smith is the co-author of Rocking the Ages, with Ann Clurman, a remarkable book based on 25 years of consumer research.
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We offer you this printable biography of J. Walker Smith, for you to bring back
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