Printable Biography of Bill Cates

---

Bill Cates is the author of two popular books on referrals. Unlimited Referrals has established Bill as one the foremost expert on how to build a thriving business with referrals. His newest book, Get More Referrals Now, has just been published by McGraw-Hill.  Bill is the president of Referral Coach International and the creator of The Unlimited Referrals® System.

Bill’s Unlimited Referrals® System has been featured in such publications as Success Magazine, Entrepreneur Magazine, Selling Power and Research Magazine.  And his own business success has been featured in Money Magazine.  

Thousands of sales professionals and small business owners are using Bill’s Referral System to build their business with quality referrals.

Bill’s seminars are high energy, and high content.  Bill is the kind of speaker who prefers to talk with his audience instead of talking to them.  Therefore, you can expect a highly interactive session.  You can also expect to receive powerful and practical strategies that will have an immediate impact on your business.

As the creator of the Unlimited Referrals® Marketing System, Bill Cates has revolutionized the way financial professionals are using referrals and other powerful marketing strategies to attract more clients and increase sales!

Bill's speeches and seminars are high energy, entertaining, and filled with strategies and tactics that can be put to use immediately. Organizations having been calling on Bill since 1996 to help them boost the productivity of their representatives. Veterans learn how to successfully leverage their base of loyal clients. Rookies get the right strategies from the very start of their career.

His program topics include:

Sales & Marketing

    * Prospecting for Quality Introductions
    * Qualify Hard, Sell Soft
    * Motivating Your Client to Yes!
    * Powerful & Professional Negotiation
    * Avoiding Common & Deadly Sales Mistakes

Sales Management

    * Building a Stronger Referral Culture
    * Managing the Referral Process
    * Managing to Break Quotas
    * The Five Keys to Superior Sales Management