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The book lays the foundation for transparent marketing, Learned's approach to reaching the women's market through a deeper understanding of women's roles, lifestyles, generational experiences, and other influences. Harvard Business School described the book as "rich in practical suggestions." As a marketer, Learned partnered with organizations to develop practical yet powerful ideas on how to reach the women's market. Learned spent days far from the well-trodden paths of Madison and Michigan Avenues and closer to where women work, live, and shop. This "on-the-ground" surveillance allowed her to help companies develop an authentic connection with women that goes beyond expected and stereotypical marketing techniques to create rich, relevant, and lasting relationships. In addition to Learned's consulting work, she has also built an international audience through writing and speaking engagements. Her articles have appeared in a variety of print and online publications including MarketingProfs.com, AdMap, NZ Retail, e-commerceguide.com, and more. Learned has addressed audiences including the Photo Marketing Association International meeting, Baltic Marketing magazine's three-day event in Lithuania, Latvia, and Estonia, and Radio & Records annual conference. Ms. Learned's educational and career background includes a B.A. from the University of Michigan and stints at the US Chamber of Commerce, and Rejuvenation Inc., as well as co-founder ReachWomen, a marketing and consulting firm. |
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