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Allen has been the Vice President, Global Brand Marketing for Yahoo!, since January, 2006, overseeing all advertising and brand marketing worldwide. Prior to that, Allen served as the Vice President, Marketing for the San Francisco Chronicle and SFGate.com, directing the overall marketing for the newspaper and on-line properties. In 2001, Allen rejoined Apple to serve as the Senior Director, Retail Marketing and was responsible for the retail marketing strategy and programs to launch and grow market share through the Apple Stores. Allen joined Robertson Stephens in 2000, the leading technology investment bank, as Chief Marketing Officer and oversaw all worldwide marketing functions. In 1999 Allen was recruited by Amazon.com as Vice President, Corporate Marketing, to help establish the company as one of the world’s premier consumer and Internet brands. Beginning in 1994, Allen served at Apple Computer as Senior Director, Marketing Communications and was responsible for Apple’s worldwide advertising, public relations, website, online communications, packaging, collateral and direct marketing. As one of the architects (with overall ownership) of the Think Different campaign, he directed the integration of this branding into all communications worldwide. Allen led the global launch of the highly acclaimed iMac launch campaign and directed integrated campaigns for all Apple products worldwide. Prior to joining Apple, Allen was the Executive Director of Marketing Communications for Pacific Telesis and Pacific Bell. Allen directed Pacific Bell Marketing Communications during the period of AT&T divestiture and helped to establish Pacific Bell as one of the strongest of the Baby Bells. |
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